The Outrageous Advantage™ – BONFIRE
13 Weeks to Explode Your Profits!
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Ready to put your social media plans on steroids?
There are no more seats available for the current session of The Outrageous Advantage™ – BONFIRE. However, Olalah and I will be opening a new session in October!
If you would like to be make sure that you are the first to know about the next session, leave your name and email address and I will notify you as soon as the registration opens for the next session!
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Join the BONFIRE Level of The Outrageous Advantage™!
Now Enrolling 15 13 8 3 0 Fired Up Entrepreneurs!
Enrollment for the Program Starting September 29, 2009 is now closed.
Sign-ups for October’s Session Will Open Soon!
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People are looking for experts like you right now! The question is: Do they even know you exist?
Your perfect client is out there right now looking for you, but if they can’t find you, they’ll hire someone else.
Are you truly serious about building your business? Read on!
Watch the video below to find out the one HUGE common mistake that could be costing you hundreds or thousands of dollars per month.
From the desk of Deidre Hughey and Olalah Njenga…
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~~~ Dear Coach, Speaker, Author, Solo-Entrepreneur … Do you know the #1 problem facing people in our field? It’s having great ideas, a burning mission and thousands of hours of preparation and hundreds of hours of training on hand. It’s knowing that you can change people’s lives and set the world on fire. But…nobody cares. Mainly because nobody knows who you are. And that’s because your current marketing plan is not working the way it should. The way you market yourself will ultimately determine whether you get clients or not. Your marketing strategy is key to whether people will see you (visibility) and find you trustworthy (credibility). The perception of your Visibility and Credibility are key criteria people use when determining whether to do business with you. Marketing has changed over the years. In fact, over the past 5 years, it’s changed more than in the previous 20. How well you adapt to the changes can have a huge impact on the reception that you and your business get in the marketplace. If you’re not including a new mix or if your message is fuzzy, generic and white-washed, then your prospects … and important media connections … will never find you. ~~~ |
And that is the biggest reason why 1/3 of small businesses fail in the first 2 years and less than 1/2 make it to their 5th year. Their online presence … their marketing strategy … simply isn’t packaged to ‘make the sale’.
Yet, when done right your marketing mix will get people to call you and help you develop a large, eager pack of clients, readers, and fans.
“I’m excited about taking these next steps in building my marketing…”Deidre helped me see the light. I was initially resistant to entering into social media marketing, but Deidre helped me hop on the bus – and I’m having a great time! I’ve developed a social media strategy and understand the medium’s worth and necessity. I’m excited about taking these next steps in building my marketing. Deidre’s presentation style is comfortable, highly informative, natural and she really spent time in answering my individual questions. She’ll help you too! Cynthia Zava |
With The Outrageous Advantage™ BONFIRE, we help coaches, speakers, authors, artists, and solo entrepreneurs create a comprehensive marketing strategy that works.
How Powerful Is Your Strategy?
Do you even have one?
Stop for a minute and think about some of the leaders in your field — is it in teaching people how to work at home, like Carrie Wilkerson (’The Barefoot Executive’) or Denise Wakeman (’The Blog Squad’)? Are you a chef, like Chef Todd Mohr (’Cooking Coarse’)? Or a speaker like Peter Shankman (’HARO’)?
They’ve got plenty of brand, a great message and they’re strategically using it in a lot of different places!
If you have a brand, are you using it in all of your marketing? Is your marketing platform as robust as it needs to be? Are you using social media in your marketing mix yet? Or are you sticking with the same marketing plan you’ve always had — even though there are new tools available to spread your message further and faster than ever before?
The One BIG Reason So Many Start-Ups,
Solo Entrepreneurs, Authors and Speakers
Crash and Burn in Their Business…
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You cannot … repeat, CANNOT … expect to build a presence, have people come to you and attract media without a clear message and a rockin’ marketing strategy.
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Not to be blunt, but that’s reality.
The only reason so many businesses don’t make it is that they get lost in the shuffle. They disappear. They don’t stand out … all because they have no niche, no focus, a watered down message and pitiful marketing. Not only that – they’re missing a critical component – being where people are talking and gathering information…social media sites.
So you need a strategy. And not just an OK one … you need a GREAT ONE! And if you already have a marketing strategy and it’s not working for you — you need a better one. And that is what you will get from this unique offering.
Helping you create a comprehensive marketing strategy that works for you defines what we do best.
“She always does a fantastic job in delivering objectives…”Olalah always provides her client with 100% attention. She actively listens to their needs, researches the industry and pays attention to the culture of the organization and the messaging sent. She provides excellent ideas and is extremely respectful of her clients. I have worked with Olalah on several occasions and she always does a fantastic job in delivering objectives, as well as, providing valuable marketing insight. She is a fantastic marketing consultant that I would highly recommend! Heidi Dent |
Fortunately, this is just the kind of help we provide. Using traditional marketing techniques combined with over 20 years of marketing and promotion experience, over 10 years of online experience, and active listening, we will help you build a red hot presence online and offline. You will get a comprehensive strategy that builds visibility and credibility in an instant – and keeps on building it for you for years to come. So yeah … your clients really can start calling you … but only if your message is clear and in the right places.
What If You Don’t Have a Great Message …
or Don’t Have a BonaFide Marketing Plan to Begin With?
You may have been doing well in your business for years and the current economy has affected your business. Perhaps your business has been moving along on a wing and a prayer – and you haven’t spent the time to put an effective marketing plan together.
Or perhaps you’ve been using the same old message for a long time – and it no longer reflects what you’re currently doing in your business.
Perhaps you’re ready to graduate to a new, more commanding message.
Perhaps you’re ready to skyrocket your business with a powerful and revolutionary marketing plan.
That’s why we give you specific, hands-on techniques, tools and guidance so you can build your authentic message and marketing strategy. Think reinforcement exercises. Think feedback forums. Think group Q&A sessions. Think accountability tools. Think one-on-one coaching.
We’ll teach you not only how to build a message and marketing plan for this business … but for ANY business that you ever have for the rest of your life.
You’ll know how to do it again and again, as needed, forever.
But let’s back up a little, first. Take a moment to honestly assess how you’re marketing yourself…
The Outrageous BUZZ Strategy TestDoes this sound like you?
and everyone’s favorite reason for avoiding working on a marketing strategy…
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You don’t understand why some people have no problem attracting business when you know you’re busy trying.~~~
“Do You Go To Your Plumber for a Facial?”
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Huh?
Of course not!
Not only would you not hire your plumber for a facial, you wouldn’t ask the lady at the spa to come fix your plumbing. Why? Because they’re specialists in their own fields, not each other’s. So why should you, an expert in your field, know everything there is to know about how to market yourself?
Have you heard? The success of your marketing strategy is directly proportional to the amount of money you make in your business. In fact, marketing is so important, studies have proven that successful businesses put at least 40% of their administrative time into marketing their business. How many hours in a week do you spend?
Or are you someone (like many people) that squeezes marketing into their week if you think about it during the course of your packed days?
You don’t have to do it alone!
This Is YOUR Outrageous Advantage™
There are plenty of places that you can go to for assistance with your marketing strategy. Goodness knows that there is a whole boatload of people that would love to teach you about social media…they’re popping up everywhere! Yet, it’s difficult to find both in one place with the guidance and support that’s needed to help you get results.
That’s exactly why Olalah and I have gotten together and worked diligently on a small group program that will guide you in this process. Because you shouldn’t have to do it alone…you shouldn’t have to determine your message, decide where to send your message and put the correct marketing pieces together all by yourself.
That’s what The Outrageous Advantage™ BONFIRE was developed for…to guide you in a step-by-step process along an elusive, sometimes slippery but critical process of constructing a message and comprehensive marketing strategy for your business. Instead of struggling to figure it out yourself and potentially making costly financial mistakes along the way, Olalah and myself will guide you through the process along with a great group of other like-minded individuals.
Isn’t that a much more fun way to design a strategy?
<Click here to listen to a bit of instruction from one of these classes.>
In the following example, one of the participants had asked for suggestions from the group – this is part of what was stated…
<Click here to listen to a group class.>
Aren’t they the best?
What you get when you sign on for The Outrageous Advantage™ – BONFIRE
Over 15 Marketing Sessions!
Each session will uncover another piece of marketing and will show you step by step, exactly how to develop your message, the marketing platforms and tools that are going to build a BUZZ about your business. Each lecture is also followed by up to fifteen minutes of Q&A with Deidre. (Value $705)
Wonderful Online Support Group
From the first day of the program, you’ll be connected with your Outrageous Advantage™ group! You are welcome to interact with other members of the group, ask questions, offer feedback and build relationships with like-minded people. Moderated by both Deidre and Olalah, you will get feedback and critiques on a weekly basis. (Value $235)
MP3 Files and Presentation PDF’s
Never miss any information!
MP3 Files and Presentation PDF’s from each and every call, so you can review or catch up easily by listening to recording of each call on your MP3 player, computer, or even CD player along with your PDF file. The link will be posted on the Member’s site after each class. (Value $150)
Marketing With Ease™ Self-Coaching Kit
You are going to LOVE this!! This is a powerful, “coach in a box” to help you get unstuck and regain momentum at any point in your journey during or after you’ve completed your 3 month Outrageous journey. 5 Modules each with their own set of marketing focus areas to help you develop your marketing acumen and – just as importantly, help you rediscover the fun of marketing as a solo professional! (Value $299)
The BUZZ Builder Advantage™ Self-Starter Program
Well, you can’t get one and not the other! This is The BUZZ Builder’s flagship product – 10 steps to explosive sales! At any point in your business, if you need a kick start for a new social media strategy, this will get you there with ease! (Value $149)
Designated Group Q&A Days
Over the 13 weeks, there will 3 calls when you can ask any question that you would like and get live feedback from the group as well as Deidre and/or Olalah. These opportunities have always started some interesting conversations and some true nuggets for the participants. (Value $600)
Individual Coaching
You will have 6 individual 30 minute coaching sessions – 3 with Deidre and 3 with Olalah. This is an amazing opportunity to get highly individualized attention for your particular business and needs. (Value $1200)
Guest Presentations
On a monthly basis, there will be guest presenters for The BUZZ Builder. While you are enrolled in The Outrageous Advantage, these guest presentations will be offered to you at no additional charge, including the MP3! (Value $81)
TOTAL VALUE: $3419
TOTAL COST: Far, Far less!
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In The Outrageous Advantage™ BONFIRE Program
We will help you …
Avoid the biggest mistakes that business people make with social media.
Learn how to fine-tune your target market and build credibility and trust.
Learn which business and social media platforms are ideal for your goals.
Get a comprehensive “do over” for up to five of your social or business profiles.
Understand what drives highly targeted traffic to buy what you sell.
Create a community of fans who happily bring you new business.
Discover how to get the most out of your social media efforts, in just 30 minutes a day.
Define a strategy and create a plan to improve the likelihood of achieving your social media goals.
Understand the importance of incorporating video into your marketing plan.
Discover how to make blogging your easiest, power-packed (and profitable) social media tool.
Leverage your uniqueness to create a powerful online presence.
Know what to say on Twitter to get your comments re-tweeted and linked.
Understand which messages will boost your website visitor stats.
Learn how to use social media to convert prospects into new business.
Discover which techniques will help take your social media connections to a new level of engagement.
Review real examples of social media success stories.
Realize the power in exploring other social media platforms to maximize your potential for success.
AND … best of all …
Deidre’s best, time-tested tools help you automatically promote your blog and your online presence WHILE YOU SLEEP
With the accountability you need to drive your success like never before!
What’s Your Commitment … to You?
Commitment sounds ominous, but commitment is necessary to ensure that you get the most out of this program! BTW – I PROMISE, we’ll have fun along the way!
Here’s the commitment we expect of all participants:
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~~~ * You agree to stay in the full 13 weeks of the program. Your personal commitment to doing the work completely is ultimately what will build your marketing strategy the most effectively. * As much as we want you to be successful, you have to want it more. You agree that you not only want success, you want accountability that’s going to take you there! * You agree to catch up on all calls and get your reinforcement exercises completed! We can’t promise powerful results if the work doesn’t get done! This is your business…we want to be sure we can help you to be as successful as you want to be! * You agree to ask for help on the discussion board when you need it. You also agree not to keep a question to yourself, because you think it’s a “stupid” question! I guarantee someone else will be glad that you asked the question that they were thinking! ~~~ |
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The Outrageous Advantage™ BONFIRE: Two days per week, 1-2:30PM EST
(Don’t worry if you think you can’t attend the calls.
Each class is recorded and all material made available to work the program
at home and on your own schedule.)
Some of the Sessions Being Offered:
7 Rules of Social Media and Understanding Your Presence
- Avoid the biggest mistakes people make in social media to ensure that traffic keeps coming to you.
- Knowing what motivates you and how you want to be perceived is crucial to your online success.
Your Target Market – Is It Focused Enough?
- Without a clear focus, you sound like white noise in the market and this is amplified online. We’ll help you find define a laser focused market to pull buyers to you.
Overview of the Big 5 Social Networks
- There are so many online platforms! We’ll review the demographics and reasons behind joining the “Big 5” and help you to understand where to find your clients.
Implementing Website Analytics
- Stop wondering what works and KNOW what works! You will learn how to set up analytics that will allow you to track precisely what efforts are working and which one’s need to change so you can make more money.
The 5 Absolute Do’s and Don’ts for Your Profile
- Know how to create a traffic grabbing profile that keeps people interested and prequalifies them into your marketing funnel.
- Complete profile makeovers of up to 5 profiles to occur during 1-on-1 coaching session on November 3.
The Complete: How To LinkedIn
- Know everything you ever wanted to know about LinkedIn including strategies that make you money.
Connections That Bring You Business!
- Know exactly who to connect to every time you go to an event or sign into your social network. Don’t waste time, time is money!
The Complete: How To Facebook
- Know everything you ever wanted to know about Facebook including strategies that make you money.
Strategies and 10 Things to Say Online That Build Relationships and Make You Money
- Learn how to say things that get retweeted and linked to
- Learn what to say that get people to go to your website
Putting Together the Ultimate Strategy for Your Daily Marketing Activities Online!
- Know what you need to do every day to make more money in your business
The Complete: How to Twitter
- Know everything you ever wanted to know about Twitter including strategies that make you money.
Video – A Necessity for Your Business!
- Understand why video is necessary for your marketing plan and the success of your business!
The Complete: How to YouTube
- Know everything you ever wanted to know about YouTube including strategies that make you money.
Blogging – Still a Huge Advantage for Marketing Online
- Understand the power and importance of blogging as well as the strategies that will bring more traffic to your site than you ever imagined!
Creating Landing Pages That Qualify and Convert (Split-Testing)
- The quality of the landing page on your website and what it says will determine whether a prospect stays or leaves. Know how to keep your most targeted prospects!
Creating Your Ezine and Using Autoresponders
- Understand the power of ezines and autoresponders in communicating with and maintaining relationships with your prospects and clients.
Wordpress Part 1&2 – The Future of Creating Your Own Website/Blog
- Know what you need to know about using Wordpress and fire your webmaster!
All of this and so much more!!!
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An Important Question to Ask Yourself
Are you ready to take charge of your marketing and take advantage of new media?
Are you ready to commit to your business? Are you ready to finally invest in your business in a way that’s going to make a significant difference?
If so, NOW is the time and The Outrageous Advantage™ BONFIRE is your key.
Stop standing in front of your business, make the commitment to let you and your business shine! We’re waiting here for you and we’re ready to help you to make a change in your business.
Allow Olalah and I the absolute privilege of helping you to find success, just as we’ve helped so many others.
To join The Outrageous Advantage™ BONFIRE class, please select the form of payment you’d like to make. Keep in mind, the program is limited to 15 individuals to ensure that every person gets our full attention during the 13 weeks beginning on September 29, 2009!
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~~~ Here’s How to Get Your Outrageous Advantage™!~~~ Option #1: Pay By Credit Card Right Now… Join The Outrageous Advantage™ – BONFIRE Level and pay monthly You pay $499 monthly for 3 months and create a strategy that launches your business into the success you want! An amazing business!
~~~ Option #2: Our MEGA Savings BONUS Offer:Pay Up Front And Save $100 With a BONUS!
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More Testimonials for Deidre and Olalah:
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“I really enjoyed our session last night and I am very excited about working with you.The more I talk to you the more I realize that I can function in my natural state of being with my coaching business. When you told me that I “market to give” and the universe would work out the rest that was great because I am a giver by nature.” Diane Randall |
“I have known and admired Deidre for several years, value her input and advice for her knowledge of the business world.She is a valued and esteemed colleague and I recommend Deidre…for all serious business owners and sales people looking to grow their business.” Lisa Higginbotham |
“WOW!!!!!!!!!!!!!!!!!!!!!You are great at what you do.” Alva L. Page |
“Deidre’s engaging personality and energy are contagious.Her presentations are clear, moving, and informing. Personally, she has a gift for demonstrating a genuine interest in the success of her colleagues. I would highly recommend Deidre’s professional services to any organization.” Andrew R. Sutton |
“Olalah is the most competent and professional person with whom I’ve ever had the pleasure of working.Her knowledge of her business and that of her clients sets her apart…but it is her ability to build genuine relationships with honesty and trust that keeps everyone loving her and coming back for more!” Michele Edmundson |
“I really enjoyed this!As you know, I have jumped into Social Media this year and have learned so much just by trial and error.I sure wish I had your course a year ago – it would have saved me lots of time (which is money, right?) I even learned some new things in re-listening to the audio you provide AFTERWARDS. What a value! Being able to refer to the information again and again as I put the techniques in practice, has been huge for me!” Heather Mohr |
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