The Bloggin’ BUZZ

Many times when I tell speakers that they need video, they tell me they already have video of themselves speaking. Great!

HOWEVER…that’s only a piece of the video puzzle.

Video is powerful. There are many, many reasons why, but I’m going to share two major reasons here with you today.

1. Fast Food Mentality

We live in a fast-food society with fast-food ideas. We want what we want and we want it now! One of the best ways to deliver your message outside of meeting someone face-to-face is to deliver it with video. It’s the next best thing to being with you and allows you to get your message across to your audience quickly.

A lot of this “fast food mentality” comes from the advances that have been made in technology. Think about it. You used to have to read the Encyclopedia Britannica to get in depth information about anything. Now, you can turn on your computer and Google anything!

And Voila! Instant gratification.

2. Communication Breakdown

There are three ways that you communicate with another person.

Your body language

The tone of your voice

The words you choose

Most of you agonize over the words that you choose. In fact, your very livelihood depends on the words that you choose!

If you believe that, you would be wrong.

Studies have been done to help understand which of the 3 is more useful and powerful in communicating in order to help us to understand how to get our message out.

Here’s the breakdown:

Body Language: 58%

Tone of Voice: 35%

Words: 7%

If you are relying on text to get your message out online, you are missing a POWERFUL part of your message. Don’t rely on 7% – use all 100% and be a force to be reckoned with online!

Are using video? If so, how has it helped you?

More posts about using video:
Speakers: Get More Attention! #speakerhelp
2 Tips About Shooting Video

This entry was posted on Sunday, September 20th, 2009 at 4:26 pm and is filed under Socially Speaking, Use Video To Boost Visibility. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.