Free Profile Analysis for Barb Tuson
05.06.09
Deidre’s Makeover Monday!!
This Free Profile Makeover is being completed for Barb Tuson. For her free profile makeover, Barb has chosen her LinkedIn profile to be reviewed.
(From this point forward, all Free Profile Makeover’s are focused on a 5-point review. A paid profile makeover contains a complete review (typically between 10-15 points) and includes a 15 minute consultation worth $60.)
Let’s get on with Barb’s LinkedIn profile!
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1. Rather than using the predetermined names that LinkedIn offers (”My Company”, “My Website”, etc.), use the customized option to type in the name of the websites. This will make it more appealing to someone to click on the link. Another benefit to using this customization feature is search engine optimization.
(Another point…I’m not sure if you did this on purpose or not, but the first and second link are pointing to the same website.)
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2. Your summary is very sweet! I love that you shared a little about having tea parties with your grandmother as a child. I think that if you bring more feeling into the next line, it will bring it to life. For example:
“It was my dream to open a tea-related business and the fact that I’ve been able to bring that dream into reality brings me joy everyday!”
This helps to bring the sentiment felt in the previous line into the next and gives us a great feeling about what it is that you do for a living.
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3. Fascinating and congratulations! I would love to hear a little bit more about what specialty or specialties you have. Do you have special knowledge in a particular region or type of tea?
I would like to take the word “next” out and see a year for your graduation. The benefit to this is if you are delayed in making the change on your profile (once you graduate), it won’t seem as large of a faux pas.
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4. I hate to point this out here, but “Specialst” is missing an “i”. Ooops! Spelling errors are a big red flag to people, especially in a profile. 
When you put your profile together, always have someone proofread your copy shortly after you post in order to ensure that grammar and spelling errors do not exist!
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5. I love that you love tea! But this is the perfect opportunity to share with us a little more than your business. One of the things that helps people to care about another person is to share outside of your career. Do you like to travel? Do you like to read or write? Are you a certified scuba diver? Do you like to bike or take walks? What can you tell me about your interests that are outside of your career?
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Overall, you have a very nice profile, Barb! I hope this 5-point Free Profile Makeover is beneficial to you. I look forward to seeing your changes!
Deidre Hughey
Pick the profile that you want reviewed:
I want a 5-point Free Profile Makeover!
I want a Private, Comprehensive Profile Makeover (with coaching bonus)!
Examples of a Comprehensive Makeovers:
Profile Anaysis for Jackie Jones
Profile Analysis for Charlotte Stallings
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