Comments on: Hiring a Social Media Strategist http://thebuzzbuilder.com/2009/04/23/hiring-a-social-media-strategist/ Mon, 20 Dec 2010 11:08:51 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Deidre Hughey http://thebuzzbuilder.com/2009/04/23/hiring-a-social-media-strategist/comment-page-1/#comment-549 Deidre Hughey Tue, 28 Apr 2009 09:37:17 +0000 http://thebuzzbuilder.com/?p=1960#comment-549 LOL! I'm loving the "microwave" vs. "crockpot" visual!! The microwave can get it done quick, but nothing beats a chuck roast slow cooked...tender, moist (can you tell I'm hungry?)! Pull definitely outperforms in the end, primarily because it's one of the most efficient ways to build a true base of "fans" as opposed to clients. Nothing wrong with clients, but fans will bring you more clients and help to convert them to fans too - WOW! See, now THAT sounds exponential. :) BTW - I would like to invite you to be a guest blogger here. I think my readers would get quite a bit of benefit being able to hear something a little more comprehensive from you! I'll send you an email. LOL! I’m loving the “microwave” vs. “crockpot” visual!! The microwave can get it done quick, but nothing beats a chuck roast slow cooked…tender, moist (can you tell I’m hungry?)! Pull definitely outperforms in the end, primarily because it’s one of the most efficient ways to build a true base of “fans” as opposed to clients. Nothing wrong with clients, but fans will bring you more clients and help to convert them to fans too – WOW! See, now THAT sounds exponential. :)

BTW – I would like to invite you to be a guest blogger here. I think my readers would get quite a bit of benefit being able to hear something a little more comprehensive from you! I’ll send you an email.

]]> By: Olalah Njenga http://thebuzzbuilder.com/2009/04/23/hiring-a-social-media-strategist/comment-page-1/#comment-544 Olalah Njenga Mon, 27 Apr 2009 22:56:03 +0000 http://thebuzzbuilder.com/?p=1960#comment-544 Deidre, you hit the nail on the head with this post. As a pull strategist, it is sometimes difficult to get clients to be patient with the process because we live in a "microwave" world and pull marketing is more like a "crockpot". I have found that over time, pull outperforms push for most strategies. However, a comprehensive marketing plan will include elements of both push and pull. This builds early momentum (push) and then gives your efforts staying power (pull). Deidre, you hit the nail on the head with this post. As a pull strategist, it is sometimes difficult to get clients to be patient with the process because we live in a “microwave” world and pull marketing is more like a “crockpot”.

I have found that over time, pull outperforms push for most strategies. However, a comprehensive marketing plan will include elements of both push and pull. This builds early momentum (push) and then gives your efforts staying power (pull).

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