The Bloggin’ BUZZ

2 Tip Tuesday

Social Media Monster?  What?!

Now, I know you’re out there!  You say you’re going to update Facebook, get in and get out, and 3 hours later, you’re still in there!  You’ve allowed the Social Media Monster to take control of your mind.  You need to stop!!

1. Know What Your Goals Are
What are your goals (business goals) for your social media sites?  Seriously, what are they?  Are you trying to increase the traffic to your site by 150% in 3 months?  Maybe it’s to increase your newsletter subscribers by 600% in one year.  It doesn’t matter what the goal is…but you need to have one.  Having a goal in mind is going to help you to stay focused and enable you to take advantage of tip #2.

2. Have a Plan for Your Social Media Time
Have a plan for what it is that you’re going to do BEFORE you get to the social media site.  Maybe your plan is to spend no more than 15 minutes (it can be done), update your status, leave a comment on 2 profiles and add one friend as a connection.  You’re done!  No more hours and hours in a social media site while your friends wonder why they don’t see you anymore.

Now, before you take these tips to wrong way, let me remind you…if your primary objective is to increase numbers, you will fail miserably in social media.  These are people, not numbers.  If your goal is to increase your traffic, then you need to make a plan to make friends.  Real friends.  Get to know people.  Find out what they like, don’t like.  Remember people’s birthdays.  Send them interesting information (that has NOTHING to do with your business).

Social Media is an incredible opportunity for you to connect with people…just don’t let it take over your life.  Tame the monster and enjoy your life!

Deidre Hughey

Looking for more tips?
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This entry was posted on Friday, February 27th, 2009 at 6:43 am and is filed under Social Media 101 1/2. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.